Case study · Client website, organic search, analytics, and AI visibility
Vamos
Turning a vehicle-subscription website into a measurable search-growth engine.
- Role
- Technical SEO, AI Search & Web Contributor
- Scope
- Technical SEO, Search architecture, AEO/GEO, GA4 & Search Console measurement
- Website
- Visit project
Vamos is a real client and the dashboards shown here were supplied for portfolio use, so its property identity remains visible. Values are reported as dashboard observations, not causal claims without a controlled baseline.
Project overview
Vamos is a Spanish vehicle-subscription business. My work connected its customer-facing website with technical SEO, content structure, analytics, and emerging generative-search reporting so visibility could be managed as one system.
The challenge
A competitive automotive category demands more than isolated SEO recommendations. The site, information architecture, measurement, and search experience had to reinforce one another while keeping the rental proposition clear for customers.
4.24m
Search impressions · supplied 3-month snapshot
28.4k
Search clicks · supplied 3-month snapshot
558k
Generative-search impressions · supplied report
38k
Active users · supplied 28-day GA4 snapshot
Strategy & execution
- 01
Aligned technical foundations, indexation, page quality, and content architecture with high-intent search demand.
- 02
Used Search Console and GA4 as implementation feedback loops rather than standalone reporting dashboards.
- 03
Expanded conventional SEO into AEO/GEO and monitored how the brand surfaced in generative search.
Results
- The supplied three-month Search Console view records 28.4k clicks and 4.24m impressions.
- The supplied generative-search report records 558k impressions.
- The supplied 28-day GA4 view records 38k active users, 34k new users, and 8.9k organic-search sessions.
Project gallery
Screens, systems, and performance
Selected interface views and client-supplied performance evidence from this project.
