Case study · Ongoing product work + 2026 landing-page concept
Podzay
Making podcast discovery feel as compelling as the conversation itself.
- Role
- Product & Technical Contributor
- Scope
- Product storytelling, Responsive landing page, Motion direction, Technical SEO & AI-search strategy
- Website
- Visit project
Project overview
Podzay connects podcast hosts and credible guests, then helps move the relationship from discovery to a booked recording. My contribution spans product thinking, technical implementation, search visibility, and a new editorial landing-page direction.
The challenge
The platform solves several connected jobs: matching, trust, messaging, and scheduling. The website needed to communicate that breadth without feeling like a feature inventory.
Strategy & execution
- 01
Built the story around the emotional outcome: finding the voice an episode has been missing.
- 02
Used an editorial studio aesthetic, strong type scale, and conversation-led imagery to make the product immediately legible.
- 03
Connected landing-page structure with technical SEO, AEO/GEO, and the product's wider organic-discovery strategy.
Results
- A distinctive homepage direction that can carry product depth without losing clarity.
- A reusable visual and messaging system for hosts, guests, matching, and booking journeys.
- A clearer bridge between product experience, conversion, and search discovery.
Experience in motion
The full page, in context
Project gallery
Screens, systems, and performance
Selected interface views and client-supplied performance evidence from this project.