Case study · Ongoing product work + 2026 landing-page concept
Podzay
Making podcast discovery feel as compelling as the conversation itself.
- Role
- Product & Technical Contributor
- Scope
- Product storytelling, Responsive landing page, Motion direction, Technical SEO & AI-search strategy
- Website
- Visit project
Project overview
Podzay connects podcast hosts and credible guests, then helps move the relationship from discovery to a booked recording. My contribution spans product thinking, technical implementation, search visibility, and a new editorial landing-page direction.
The challenge
The platform solves several connected jobs: matching, trust, messaging, and scheduling. The website needed to communicate that breadth without feeling like a feature inventory.
Strategy & execution
- 01
Built the story around the emotional outcome: finding the voice an episode has been missing.
- 02
Used an editorial studio aesthetic, strong type scale, and conversation-led imagery to make the product immediately legible.
- 03
Connected landing-page structure with technical SEO, AEO/GEO, and the product's wider organic-discovery strategy.
Results
- A distinctive homepage direction that can carry product depth without losing clarity.
- A reusable visual and messaging system for hosts, guests, matching, and booking journeys.
- A clearer bridge between product experience, conversion, and search discovery.
Experience in motion
The homepage, in motion
Project gallery
Screens, systems, and performance
Selected interface views, motion stills, and approved performance evidence where available.
